Best Times to Post on Instagram in 2017
Digital Marketing Trends
Welcome to GEC Creative Services, your go-to resource for Business and Consumer Services related to SEO strategies and digital marketing. In this comprehensive guide, we will reveal the most effective times to post on Instagram in 2017, enabling you to leverage the power of this popular social media platform to boost engagement, increase brand visibility, and drive growth for your business. So, let's dive into the world of Instagram and explore the optimal posting times that will help you outrank your competitors in the digital landscape.
Understanding Instagram Engagement
Before we uncover the best times to post on Instagram in 2017, it's essential to have a solid understanding of how engagement works on this platform. Instagram, with its massive user base and visually driven content, offers incredible opportunities for businesses to connect with their target audience. However, to maximize engagement, you need to consider various factors:
The Importance of Timing
Timing plays a crucial role in optimizing your Instagram posts. Posting at the right times ensures that your content reaches your target audience when they are most active and receptive. By analyzing user behavior patterns, we can determine the times when Instagram users are most likely to engage with posts, significantly increasing the chances of likes, comments, and shares.
Accounting for Time Zones
As businesses operate in global markets, it's crucial to consider time zone differences. Understanding the locations and time zones of your target audience is essential to tailor your posting schedule and ensure maximum visibility and interaction. By aligning your posts with the prime engagement times in different time zones, you can effectively reach a wider audience and drive more engagement.
Best Times to Post on Instagram in 2017
After extensive research and analysis, we have compiled a list of the most optimal times to post on Instagram in 2017. Keep in mind that these times are based on general trends, and it's essential to monitor your specific audience's behavior to fine-tune your posting strategy:
1. Early Morning Engagement: 6 am - 7 am
Start your day strong by posting during the early morning hours when people are waking up and reaching for their phones. Capture their attention with compelling visuals and engaging captions to kickstart their day and encourage interaction.
2. Mid-Morning Engagement: 9 am - 10 am
By mid-morning, people have settled into their daily routines, taking breaks, and scrolling through their Instagram feeds. Grab their attention during this time slot by sharing captivating content that appeals to their interests.
3. Lunchtime Engagement: 12 pm - 1 pm
As individuals take their lunch breaks, they often turn to social media for entertainment. Posting during this period can help you reach a wider audience as people relax and engage with Instagram during their lunch breaks, providing an excellent opportunity for your content to shine.
4. Afternoon Engagement: 3 pm - 4 pm
As the workday winds down, many people turn to Instagram for a quick mental break. Leverage this peak afternoon engagement window by sharing visually appealing content, inspiring your audience to take action and engage with your brand.
5. Evening Engagement: 6 pm - 7 pm
Evenings are prime time for Instagram engagement, with people unwinding and browsing their feeds after a long day. To maximize reach and interactions, post during this time slot and provide your audience with captivating visuals, informative captions, and immersive storytelling.
6. Late-Night Engagement: 10 pm - 11 pm
Before bedtime, Instagram users often spend time scrolling through their feeds, seeking fresh, engaging content. By posting during this timeframe, you can target a dedicated audience seeking late-night entertainment, ensuring heightened visibility and interaction for your posts.
Testing and Tracking for Optimal Results
While the suggested posting times serve as a valuable starting point, it's crucial to perform regular testing and tracking to refine your strategy. Instagram's Insights feature provides valuable data on your audience engagement, allowing you to identify patterns and adjust your posting schedule accordingly. Continuously monitor and analyze your performance metrics to optimize your approach and stay ahead of the competition.
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At GEC Creative Services, we specialize in driving results through innovative SEO services. Our team of experts stays up to date with the latest trends and best practices, ensuring your business remains ahead of the curve. From optimizing your Instagram strategy to implementing comprehensive digital marketing campaigns, we are dedicated to helping your business succeed in the competitive online landscape. Contact us today to learn more about our services and take your brand to new heights.
